Women are financially savvy in so many crucial areas of their lives — so why do harmful gender stereotypes about women and money still exist? Diane Bourdo, CFP®, Private Wealth Advisor at Treehouse Wealth Advisors, wrote a guest article on the topic for LivingBetter50, debunking the myths that have long circulated about women and money.
In her guest article, Diane Bourdo highlighted three common money myths. These include: 1. Men are better investors than women; 2. Women are more risk-averse than men; and 3. Women lack confidence when it comes to money.
“For decades, these stereotypes have conditioned us to believe that women aren’t interested in investing or good managers of money,” Diane Bourdo wrote. “But the truth? These are complete myths — at least, that’s what the research says. Today, women are the primary breadwinners in almost half of American households and control about 60 percent of the nation’s personal wealth (a number that’s on the rise). And what’s more, 70 percent of major financial decisions are made by women. With the advent of the widespread #MeToo and #TimesUp movements, women all over the world are claiming their power, rights and influence — and financial services is the latest industry that’s getting a wake-up call.”
Read the full LivingBetter50 article, “3 Myths About Women and Money, Debunked,” here. You can also learn about common money myths in Treehouse Wealth Advisors’ book, Rewriting the Rules: Telling Truths About Women and Money.
LivingBetter50 is a leading resource and magazine for women over 50, with 500,000-plus readers worldwide. LivingBetter50‘s primary goal is to encourage women to live better physically, emotionally, financially, and spiritually. LivingBetter50 focuses on the positive attributes of aging, and the website looks for opportunities to encourage women to make healthier choices through the articles, stories, and testimonies shared on their site.
