Julie Meissner, founder and CEO of Treehouse Wealth Advisors, was recently featured in a Forbes article by Lawrence Light titled “How New Rules On Your Retirement Money Can Help You.”
The article examines new Department of Labor regulations that require financial advisors to provide more stringent documentation and justification when recommending rollovers of retirement plans. These rules aim to protect consumers by ensuring rollover recommendations are truly in clients’ interests.
Julie explained the practical impact of these regulations: “Under this rule, financial advisors just like us must provide their clients in writing specific reasons why a retirement plan rollover is in the participants’ best interests.” She provided context for why this matters: “You and your spouse may have had a few career changes or switched jobs, leaving your 401(k) benefits behind. It’s not uncommon, and you’re likely thinking about all the retirement funds that seem like a distant memory.”
She outlined the comprehensive analysis now required: “Specifically, advisors need to show you the differences and create an analysis that includes alternatives to the rollover, fees and expenses associated with the employer plan and the IRA, whether the employer pays any share of administrative expenses, and the various levels of services and investments available through the plan and the IRA.”
Julie emphasized the consumer protection aspect: “That’s why, among other obligations, financial advisors must make recommendations that are in the client’s interest, charge reasonable fees, and avoid ambiguous or misleading statements when giving advice. This means they should be held to the fiduciary standard of care. A standard we adhere to every day.”
Treehouse Wealth Advisors is a fee-only wealth management firm based in the San Francisco Bay Area, serving innovators, legacy builders, and impact makers. The firm provides personalized financial planning, investment management, and wealth advisory services, helping clients navigate significant life changes while working toward fulfilling and meaningful lives.







