“New Planner Podcast” recently featured Hallie Kraus, CFP®, CRPC®, Private Wealth Advisor at Treehouse Wealth Advisors. New Planner Recruiting, LLC is a full-service recruiting and consulting firm placing new financial planners within professional associate-level positions with financial planning firms nationwide.
New Planner Recruiting co-founder Caleb Brown, CFP, talks with guests about the financial planning profession. In this episode, Kraus shares how she was introduced to financial planning through a credit counseling position and discusses why she wanted to get into the profession. Kraus also talks about why the wirehouse channel was top of mind for her when looking for a position and why she ultimately left the wirehouse channel for the fee-only RIA channel.
Hallie explains how she found a perfect fit at a small boutique firm, The Humphreys Group. She shares the tools she uses to develop more meaningful relationships with her clients; how her psychology degree and thousands of credit counseling client meetings have catapulted her career forward; and her tips for what resources job seekers should consider when trying to find their perfect fit.
Here’s what listeners will learn from the episode:
- How Hallie got introduced to financial planning. (2:24)
- What it was like transitioning to Merrill. (7:14)
- How many clients she was able to bring in during her first few years. (10:25)
- What Hallie learned from her time from Merrill. (13:58)
- What the interview process was like for The Humphreys Group. (18:10)
- What Hallie has learned since working with The Humphreys Group. (20:25)
- What you can uncover about a client with minimal prying. (25:52)
Treehouse Wealth Advisors is a fee-only wealth management firm based in the San Francisco Bay Area, serving innovators, legacy builders, and impact makers. The firm provides personalized financial planning, investment management, and wealth advisory services, helping clients navigate significant life changes while working toward fulfilling and meaningful lives.







