Female Founders: This Year, It’s Time to Invest in Yourself

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It’s 2020. A new year, and a new decade.

Are you ready to make it your year? If so, it’s time to invest in yourself.

What does it mean to “invest in yourself”? It can mean a lot of things. Sometimes it can mean investing your assets to achieve future prosperity, but in many cases, you can invest time, love, and care, among other aspects of your life. And with March 8 being International Women’s Day, there’s no better time to focus on enriching your personal and professional well-being.

Whether you already own a business or you’re thinking about taking the leap into entrepreneurship, here are the ways that female founders can accomplish their goals this year.

Focus on Your Purpose

Female founders often focus so much on growing their business that they often lose sight of their purpose — why they decided to start the business in the first place. Unfortunately, this leads to burnout and may even lead your business off course.

To remind yourself of your “why” and what it means to you to serve your customers, develop a purpose statement and share it with your employees. You’ll find they will be much more motivated when there’s a “why” behind their daily work — and you’ll also start your mornings feeling fulfilled, knowing why you’re doing what you do every day.

Find a Mentor

If you’ve looked up the statistics about women and entrepreneurship, then you know we still have a lot of work to do to create a more balanced playing field. Only 15% of venture capital funding is allocated to female founders.1

As a female founder yourself, you may feel that you have to work twice as hard to succeed. What you might forget, though, is that there are people who want to help you.

Don’t be afraid to reach out to other successful entrepreneurs for advice and help. Make it easy for people to respond by asking a to-the-point question or getting feedback on a specific topic. You can even ask for a meeting with another female founder you admire — promise to be respectful of her time, and then actively listen to and learn from her experiences.

Investing in a mentor can also be more official, such as hiring an executive coach. Many times, a coach can help you see your blind spots and empower you to be a more effective leader.

Create a Success Story for Investors

Winning business funding can be a stressful experience — but leading with positivity can help boost your chances of success. Instead of creating a pitch focused on your struggles, create one based on your successes, growth, and business expertise.

When you’re looking for venture capital, you want to be not only a compelling person but a good risk. Plus, investors will want to make sure that your company is not solely focused on you.

Create a pitch for investors based on how you’re currently making money and growing your company. Focus on past achievements and clearly define your vision for the future. Create a powerful message that will make investors excited for what’s to come.

Set Goals and Take Steps Toward Them

Everyone sets goals each year, but very few people reach them. Part of the reason for this is that many people are inclined to start with huge goals and don’t break them down into manageable steps.

If you want to achieve something great in your business or personal life this year, break it into smaller pieces. What do you need to do in the first month? The second month?

When you take small steps forward, you’ll be able to reach your goals and actually move forward in both your business and personal life.

Invest in Rest

Between family commitments and the daily hustle of running a business, female founders rarely feel like they have time to rest. The truth is, if you don’t invest in rest now, you’ll be forced to deal with much less pleasant consequences later.

What happens when you don’t get enough sleep?

In the short term, you’ll struggle with alertness and memory. You’ll have more stress in your relationships, which leads to stress in your business.

In the long term, you can suffer from serious health problems. Lack of sleep is linked to high blood pressure, diabetes, heart problems, and strokes.

If you want to be a successful business owner this year, you have to invest in yourself — and that means knowing when it’s time to relax and recharge your batteries.

This is Your Year

By investing in your own success this year, your future self will thank you. From setting a purpose to setting goals and breaking them down, there’s so much you can do to make your year amazing.

Are you ready to invest in yourself? At Treehouse Wealth Advisors, we work closely with successful women, particularly business owners, and empower them to both personal and financial success. Contact us today to learn more.

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1 Falon Fatemi, “The Value of Investing in Female Founders,” Forbes, March 29, 2019, accessed February 2020.

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